I can now add the 'inside of a beer cooler' as places where my work has played in. This is River Valley Beer, available at the new Drinks and Beyond in Edmonton. It's a buck a beer! This was shot at the Big Rock Brewery here in Calgary as they are the brewers of said beer.

There's four varieties: Golden Lager, Red Ale, Session IPA and a Light Lager. In the process of shooting this, Brad Goddard, director of sales, was able to educate us on some of the ins and outs of brewing multiple brands of beer. Each recipe has to be unique, so the PC brand beer isn't just rebranded for someone else. Some relaxing of the laws here in Alberta means that Big Rock is able to do the canning or bottling for some of the newer, smaller breweries here in Calgary as well.