Elections are a super charged topic these days. Political advertising was not a field I had thought I would want to get involved in. After speaking with Greg Clark and his team after being recommended to them, I was more than happy to help them capture their messaging for this past election. While I don’t agree with all of the Alberta Party’s platform, I was happy to help a candidate for which inclusion and equality were important.

We ended up creating a longer form 45 second ad as well as four, 6 to 8 second spots that could be run as pre-roll ads on Youtube. The idea was to have each of the shorter ads touch on the most important topics to Greg and having the 45 second spot be a summary of all of them.

I was able to follow Greg around in early April, just a few days after the election had been called. We started at his office and then spent the day as Greg travelled throughout his constituency, meeting voters and sharing his message.